Gamification of user experience

Gamification is about understanding user motivation and using approaches typical for games to attract users and to increase their engagement in using products and services or to achieve other practical outcomes.

Why use Gamification?

Gamification is a great way to improve employee performance or customer engagement. The benefits are numerous, but the most obvious results include increased motivation; more effective learning; and more open communication between parties.

User Engagement

Increased customer engagement is one of the major benefits of gamification. It provides a medium to directly interact with your existing and potential customers. Gamification helps you to increase the frequency of usage, duration of the usage sessions and helps to make your product or service more attractive to the user.


Gamification is a creative way to introduce customers to a new product or service you are launching. Guide your customer through your new product, as you would do it for a friend that sits next to you, making sure that they get the best out of it, and decrease the learning curve.

What are the Gamification applications?
Common use cases include improving business performance, customer satisfaction, e-learning, and user engagement. The software allows companies to set up contests and reward systems designed to motivate the desired behavior or outcome.


Using gamification it becomes easy to target, engage and convert your prospective buyers because of the human nature to compete, win and get fame. Many e-commerce companies are leveraging gamification to increase their customer’s lifetime value (LTV) and reduce their churn rate. Gamification in e-commerce offers a wide range of possibilities to improve buyer retention and stand out from competitors.


The growing prevalence of chronic diseases across the globe has led to an increased demand for the indulgence of technology in medical care, which has subsequently resulted in the acceptance of gamified models across the healthcare system. Various gamified exercises for older people, individuals with movement impairments, and people suffering from back pain have been created using real-time biofeedback from motion-capture sensors and gesture-control technology.


Gamification is an attractive and innovative platform for companies. It thus helps in establishing the brand as a leader in its field, especially among youth. Gamification allows the entire recruitment process to become more interactive and in-depth. It also lets recruiters use other channels and platforms, from online tools to social media. In other words, it helps to assess candidate quality and behavior, thereby choosing the most fitting applicants for the right roles, in-line with organizational targets.


Gamification is an important part of the future of e-learning and development. Through the use of VR and e-Learning courses, implementing gameplay into learning can have many benefits. Not only does e-learning gamification improve engagement, but it also supports learning retention as well. Gamification works to engage students by applying game principles (points, progression, competition) to learning activities.


Gamification is a process of integrating game techniques into existing processes to boost users’ motivation, engagement, and retainment. This can be anything, from your website, social media presence, customer engagement, etc. Gamification does not involve games. It introduces game elements into real-world mobile apps.

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